Learn how to build a dynamic Facebook business page for your product or service. You'll learn how to optimize your posts with compelling, relevant and meaningful content; where to get photos and images; why and when to use hashtags; how often and what you should post and how to curate and share content. You'll gain an understanding about your post's analytics, insights, reach and engagement which will help you create effective digital marketing campaigns. We'll create a boosted post and an event in class and watch the results. Bring a laptop if you want to follow along real-time. A $3 materials fee is payable to instructor.